Jimmy

Jimmy Armstrong is a lifelong motorsports enthusiast, entrepreneur, and growth‑focused operator with a proven record of building high‑performance businesses. As Managing Partner of Fuel Powersports, he combines his passion for powersports with deep automotive leadership experience to deliver an exceptional, customer‑first dealership experience.

Before Fuel Powersports, Jimmy held multiple executive roles within one of Colorado’s largest dealer groups, earning a reputation for disciplined operations, innovative marketing, and building winning teams. He’s also the co‑owner of Little Fins Swim School and an active real‑estate investor across Colorado, Florida, and Arizona.

Jimmy’s vision for Fuel Powersports is simple: create a transparent, community‑driven, performance‑minded dealership where buying a bike is easy, honest, and fun. When he’s not growing the business, he’s with his kids at the swim school or diving into engines, real estate, and strategy.